Insights

For PR agencies in Southeast Asia, taking a strong stance on gender equality presents a unique opportunity to not only strengthen their brand image but also contribute to building a more equitable future for the region.

In this interview, Fajar will pull back the curtain on what got him here, revealing what's worked for him in connecting with the media and what, from his perch, are trends keeping him on his toes regarding the future of the industry.

Within our latest "Bud Perspective" Playbook, we explore five essential communication approaches through the lens of standout B2B and B2C brand campaigns.

Bud welcomes two new senior Buddies into the fold, bringing decades of experience and supporting a new suite of creative communications solutions for its B2B, consumer and non-profit clients.

As public relations professionals operating in the dynamic region of Southeast Asia, we assume a pivotal role in alleviating journalists' workload by establishing and nurturing robust relationships with them.

We sat together as an agency and put the first steps in place to create our framework for the use of Generative AI in our work

The award-winning PR and content agency for disruptor brands launches new service named Moonshot and releases a primer for startups looking to get their foot on the communications & PR ladder.

In the final episode of Bud's Sector Spotlight series, we uncover the health tech trends we can expect to see in 2023.

This month, we uncovered the changing business models in the health tech industry.

This month we zoom in on healthtech and look at the state of the funding landscape.

The award-winning PR agency for APAC technology brands has elevated several team members following its annual appraisal process

The award-winning PR agency for technology brands has scored a hat trick of account wins across Asia-Pacific, having been appointed by dLocal, Iceotope and Crimtan.

The Twitter Blue debut caused a chaos of impersonations

Is authenticity making a comeback?

The award-winning PR agency for challenger brands has been appointed for PR duties for the world’s largest Fintech festival, expecting delegates from across the globe to converge in Singapore this November. 

Ads, ads and more ads are coming.

Award-winning technology PR agency, Bud has expanded its team to add further momentum to its growth in Southeast Asia. The recent hires bring tremendous experience to bolster Bud’s integrated communications offerings for its portfolio of challenger technology brands.

The With Global Alliance members, as exclusive communications partners in their respective home markets, will provide crisis communications preparedness and management to businesses at risk of, or directly experiencing, a data crisis.

Technology PR agency, Bud,has announced a series of account wins across the APAC region, which includes global brands such as DHL Express, MindFi, Capgemini Invent, Tokocrypto, Yellow.ai, and MoEngage.

The last couple of years has been a great learning curve for all of us. PR professionals across the world have demonstrated agility and resilience to ensure business continuity – both for their agencies and their clients. While there is still no clear end to the global pandemic in sight, there is hope 2022 may be a little easier.

Trends in the region that are game-changing, constantly evolving, and should be on your radar every day.

How are independent agencies handling the brunt of global pandemic? Are they hanging on a little better?

An interview with our founder and chief Oliver Budgen on how the region has fared in the pandemic and some lessons learned.

The conversation around diversity and inclusion has never been more prevalent in the US and EMEA, and in Asia Pacific, the topic is getting bigger and gaining more attention. The Drum takes a look at why it is hard for brands in Singapore to get their ads culturally right.

Independent tech PR agency Bud Communications wins a tranche of new clients across B2C and B2B technology sectors.

Tech companies in Southeast Asia have ignored culture and business strategy in place of VC funding rounds. But that won’t be enough in a post-pandemic world.

BUD Communications will work closely together with the telecom operator to strengthen its presence in Asia through influencer engagement, communications strategy and creative brand campaigns.

How has the pandemic opened new channels of engagement to keep the sporting experience alive?

The rising FinTech industry has showcased a clear need for integrated communications that engages both the consumer and the brand on a deeper, solution-oriented level. What does that mean for the communicators?

In an era when disruption is the norm and communications is increasingly fragmented, specialist agencies are showing their real value for growth-focused brands.

As Australian tech companies increasingly look to Asia for their next growth chapter, how can their leadership avoid the common pitfalls and set themselves up to succeed?

For the past 20 years, many technology companies in South East Asia have ignored building culture and business strategy and instead just lived for the next VC funding round. However, the coronavirus pandemic has revealed that those who build vision, agility and a fail-fast, learn-fast culture will emerge the strongest.

18 months in a pandemic has shown us how to make the most out of flexible remote working. Find out how.