Challenge

‍The global leader in bot mitigation and fraud protection, Human was looking to strengthen their presence in Singapore. Bud helped create a PR strategy to position Human as market leaders. They also needed to serve as an authoritative voice to educate the industry on bot fraud.

Approach

Working closely with the Human team in New York and London, Bud devised a multi-layered strategy to introduce and strengthen the brand in Singapore. This involved newsjacking, leveraging Human investigations, and thought leadership to position Human as an expert in the cybersecurity space. Bud also worked with the team to plan and execute a series of bespoke experiences with CMO's across the region.

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Impact

Bud secured coverage with both print and broadcast tier one media, landing Human on the front page of The Business Times, and a prime time spot on Money FM. Other titles include Singapore Business Review, ZDNet, Yahoo, Esquire, Hack-Read, Australian-based Retailbiz and CampaignAsia and CampaignUK