Challenge

Asia’s leading protech investor Taronga Ventures was launching the first flagship RealTech X program for Asia from Singapore. They needed a PR strategy to amplify their brand messaging of sustainability and showcase their impressive portfolio. They also needed to serve as an authoritative voice to educate the industry on a nascent opportunity for real estate investors in the region.

Approach

Bud worked with Taronga to develop a PR strategy with carefully crafted editorial angles that align with the target media and audience. We also created a targeted media relations strategy to deliver top tier coverage in SEA by tapping into news agendas and active outreach activities.

Impact

Bud secured a broadcast prime spot for Taronga on the coveted business show SQUAWK BOX on CNBC Asia along with thought leadership bylines in regional startup, news dailies and property publications such as e27, Kompas and Compass List.